In today’s rapidly growing coaching industry and healing industry, embracing unapologetic authenticity isn’t just a nice thing, it’s essential to your business. As a spiritual business coach, I know that at the core of a successful Soul-led business is learning how to show up as your truest self in your pure essence.
Embrace Your Authenticity and Sovereignty
First, some hard truths. ANYONE can be a life coach. ANYONE can say they’re a healer and start helping people. ANYONE can be a spiritual teacher. And so on. The coaching and healing industry is open to all and has nearly no “regulations”. You can be an ICF Certified coach, or get other coach training, but having a certificate isn’t required and doesn’t mean much when it comes to getting clients and growing your business.
As a coach, therapist, healer or space holder, YOU are your business… that’s it.
Authenticity sets you apart from all the other coaches and healers, allowing you to attract clients who resonate with your unique energy and message.
When you show up as your most genuine self, you can create a powerful connection with your audience while building trust and loyalty that can’t be faked, even with the help of artificial intelligence.
Standing firm in your values and being transparent with your audience can strengthen your brand and connection to potential clients.
In a world full of polished profiles and superficial social media connections, your realness is your superpower.
It’s time to let go of the fear of judgment and step into the fullness of who you are, because the world needs the unique gifts only you can offer.
The inspiration for this topic came up during a call with clients in my Group Mastermind Program for spiritual entrepreneurs.
Four times a year during this program, we get together for these special group coaching calls that I call our “Quarterly Convergence”.
This is when we do the deep dive work, which can often involve “shadow work”, subconscious reprogramming, and other soul searching modalities.
This combination of soul level astrology, energy healing, integration and intention setting is a whole process.
(I’ve written about Soul Liberation Leadership here and did an episode about being an intentional, spiritual leader that you can listen to here called: What is Psychedelic Leadership?)
Embrace Your Authenticity and Sovereignty in Business
Maybe you’re new to the idea of running your business, or you’ve already had a few clients but don’t feel like you’re making enough progress.
Maybe you’re ready to quit your job, or you’re switching from one business idea to the next hoping something will stick.
Ultimately what you’re seeking is your Soul’s True Path. A path where you get to embody your truest self and one that allows you to shine your light into the world. Learn 3 Steps to Start & Grow a Transformational Coaching, Healing, or Psychedelic Business
If this is what you’re after, here’s something important to know – there is no ONE single “trick” or “strategy” or ONE “right way” to get your work out there and reach more of your clients. I teach a variety of ways inside of my Group Mastermind Program because the results you want won’t be found in a cookie cutter marketing formula.
They can work, but they don’t work for everyone. And on some level, they’re not necessary. But what is necessary, is being unapologetically, authentically YOU with the deepest courage to put yourself out there.
Fear of Judgment or “haters” Blocking Your Throat Chakra and Self-expression?
You are not embodied here on Earth at this time to please ALL 8 billion people. (Or ancestors or future generations). It’s impossible.
Why try to appeal to everyone when you only need to speak to the people who resonate with you, whose values align with yours?
So how can you show up authentically, especially now when there is so much fear on the internet and social media? Fear around getting canceled… fear about speaking … fear of sharing your truth?
If you’ve been active on social media in the past 4 years, you might have gotten your share of divisive or hateful comments. One of my close friends who has a huge following gets so many comments about being a white woman, ignoring her dedication and experience with all the different work she’s done for well over 25 years.
The reality is that the polarization and division we witness on social media is just part of the world we’re living in right now. People are going to make judgements no matter what you do… and it’s natural to be afraid of putting yourself out there. Your ego has a natural drive to stay safe. The ego, while well-intentioned, often fears judgment or failure. (Thank your ego for wanting to keep you safe and comfortable).
But staying in your comfort zone holds you back from fully stepping into your purpose. If you’re well-intentioned and doing much needed healing work, the world needs to know who you are and how you can help them..
Learn to recognize when your ego is trying to protect you in ways that no longer serve you and gently challenge what’s holding you back. By doing this, you create space for your authentic self to emerge.
This journey isn’t always easy, but it’s essential for building a heart-led business that truly reflects who you are and attracts the clients who will benefit most from your unique gifts.
Speak Your Truth and Stand Out From Generic AI Content
This world we live in is changing very quickly with the introduction of AI, or artificial intelligence. I’m sure you’ve heard that AI can essentially write an entire blog post by entering a few lines into the bot.
For example, I could write “Please write me an article about psychedelics and purpose” and it will give me an article in one minute. But here’s the thing, it will sound kind of generic and it won’t sound like me.
This tool has made it even easier to whip out mass amounts of content across any and every social media channel. It’s an easier way for everyone to create I guess, but will it set anyone apart when it all feels the same?
Instead of finding a way to mass produce and sacrifice quality, look deeper into yourself to understand what makes you different from other psychedelic integration coaches out there? Or psychedelic facilitators? What about therapists, life coaches, or spiritual coaches, or embodiment coaches?
What is it that makes you YOU? Why should people listen to you? Why should people be attracted to you? Why should people even follow you?
This is where it’s so important to be unapologetically yourself, to the point where you learn to give zero f*cks.
By the way, side note, if you haven’t read the book The Subtle Art of Not Giving A F*ck by Mark Manson, it’s such an easy and fun book to read. I highly recommend it!
But honestly, we have to get to this place of being so unapologetic that you just know you’re putting yourself out there and if some people don’t like it, so be it. I know people occasionally get triggered by me. Not everyone likes when I talk about money, even though it’s part of our reality.
But let’s be real, people like making money. No one enjoys being broke unless you’re really, really into your story of being broke. Back when I was at my brokest of all broke, which I had actually been at many times in my life, I didn’t enjoy it. It didn’t feel good, and it was really stressful.
So for me, talking about money makes a lot of sense because I understand the realities of life. I’m not here to please everybody and I know there are going to be people that will never join my programs or people who think everything I say is a crock of shit.
I would rather radiate whatever needs to flow through me, coming directly from my pure heart, to be of service. When I interview people on my Medicine For These Times podcast or my psychedelics and soul’s purpose summits, when I speak during my free workshops, or when I coach my clients, I get to speak my truth and that’s all that matters.
It’s Your Energetic Connection
Sometimes what prevents you from showing up to promote yourself and your offers is this feeling that you’re one of a million people offering the exact same thing. It can leave you feeling defeated before you’ve even tried, but I have a short story to share about that.
I have been a student of A Course in Miracles for several years. Within this space, I’ve mostly been attracted to listening to Marianne Williamson speak about it. I think she’s a brilliant author even though I don’t agree with all of her political stances.
So here’s the thing. Marianne Williamson teaches A Course in Miracles, which is a channel text. That means it’s not her text, she’s just teaching it.
There are so many other people out there teaching the same text. Some are well known and some are lesser known. In this space, Marianne Williamson is very well known, and so is Gabrielle Bernstein.
Gabrielle was also a student of the A Course in Miracles and started publishing books, doing talks, and emerging as a teacher of A Course in Miracles.
So here we have two people teaching from the exact same text to their very large audiences. Well, for some reason, I just never got into Gabrielle Bernstein. I‘ve tried reading her books but I didn’t really like them.
For some reason Marianne Williamson’s approach and perspective resonates with me more. Maybe it’s her energy, the way she speaks, or maybe it’s a subconscious thing for me.
But that’s an example of how it will go with you and your business. Know that it’s okay if there are people offering the same programs as you. It’s going to happen.
There’s a huge pool of business coaches out there in the world, and I’m friends with many of them. I even send clients to some of them because I know that if someone is not right for my Group Business Coaching Mastermind Program, then I have a network of other business coaching programs that might be a better fit for them.
This is the world we’re in, and the way you’re going to stand out and attract your clients is by being courageously, authentically you.
Remain True to Your Soul, despite AI & Plagiarism
We’re in a time where there’s going to be a rush of “coaches” on all the platforms that are selling something, and content has been easier to create than ever– especially with AI. Often it feels like content is all starting to sound the same. And at some point, there might even be an exact copy of what you do, say and offer in the world.
There will be people on the internet who are willing to plagiarize what they see someone else doing, and this could be for a number of reasons. Maybe they’re lazy, they think no one will notice, they think it’s harmless… maybe they don’t know what they’re doing or don’t know themselves… or maybe they’re just scammers. You can never know. And, I predict plagiarism – whether intentional or not- will only increase with the use of AI generated content.
I’ve been copied a few times by other coaches and it sucks. A few years ago, someone within my coaching niche copied a few of my workshop emails nearly word for word.
It’s annoying, but I trust that the people and potential clients who are attracted to my authenticity and my energy will resonate with me. And that’s all that matters. There are nearly 8 billion people living on earth and there are enough people to serve.
The people who are attracted to the plagiarizer’s energy will hopefully see through the B.S. before they’ve invested a lot of money only to realize they’re not actually getting the help they need and expected.
What’s going to happen is people are going to notice who is speaking from their truth and who isn’t. People will energetically pick up when someone is not being authentic or when there’s a mismatch of energy.
When you’re highly committed to your soul’s path you can reach a point where you don’t even pay attention to what other people do because you’re too focused on what you’re doing.
I also believe in the abundance model, where there’s no need to have competition because there are clients, wealth, and an audience for everyone. The abundance system allows for collaboration and getting along with each other.
One of the mottos of my Group Coaching Programs is “You grow, I grow, we all grow together.” When you’re living in an abundance mindset, you won’t need to fear competition because you know that you’ll be taken care of.
Authenticity and a Solid Foundation – the “Root Chakra”– Lead to Soul-Led Success
Many great things can happen when you’re living from the purity of your heart and your soul and what’s coming through you.
Along with a good mindset, building a proper foundation for your business is also an essential step. I teach all of this inside of my Group Business Coaching Mastermind Program for spiritual entrepreneurs.
We dive into how to lead with authenticity, how to set up your systems and processes so that your business grows over time, and how to prepare yourself for attracting the right clients.
A business is not just posting on Instagram and hoping that you get a client. I teach you how to have a long term sustainable business that is not dependent on one platform.
I think one of the worst things that anybody could be doing right now, especially with AI coming online is to have all your strategic eggs in one basket. (For example, “influencers” who only depend on Instagram for their business).
Personally I have a large email community (which you can join here), a podcast that’s published on Apple, Spotify, YouTube, a free Facebook Group called Psychedelics, Sacred Medicines, Purpose & Business. I use Instagram, my Facebook personal page, my Facebook business page, and sometimes I even use LinkedIn and rarely but sometimes Twitter aka X.
The point I’m making is that we’re entering into a world where authenticity is going to be more rare in the digital spaces, and if you show up with authenticity, people will energetically feel what sets you apart from whatever content an AI bot generates.
In the end, just remember that business growth and success goes welllllll beyond marketing strategies and audience building. It’s about who you are and how you show up—with authenticity, leadership, heart and soul.
With the rise of AI and the flood of content online, what will truly set you apart is not the quantity of your posts or the number of followers, but your unique energy and the genuine connections you make. Embrace Your True Path and your true self and let it shine in your business.
Thank you for being here. If you’re ready to take the next step, I invite you to explore my free resources for coaches, healers, psychedelic and spiritual entrepreneurs.
And remember, YOU are the medicine. And now is the time to share it.
Beth
