If you’re a coach, healer, or space holder trying to grow an online business, you’ve likely come across many promises of easy “millions” and “passive income” by selling “online courses”.
But what if the online course industry is selling you a false dream? And one that doesn’t align with your soul path or your purpose?
In this post, I’m sharing about the illusions of the promises of making money selling online courses and what it actually takes to build a soul-aligned, purpose-driven business that sustainably supports you long-term.
Why You’re Being Sold the Dream
You’ve seen the ads on Instagram:
- “Make $10k a month with this one funnel!”
- “Sell your online course while you sleep.”
- “6 figures in 90 days—no experience needed!”
- “$100K working from the beach!”
They’re everywhere. And if you’re in the coaching, healing, or transformational space, you’ve probably felt the temptation. The dream of passive income, location freedom, and sipping something frothy on a beach while money magically flows into your bank account. (By the way, I DO witness my clients getting “clients out of the blue” and experiencing “magic money” for no reason, but that’s after working with me on building both the foundation of their business in my coaching program AND doing deep work to clear their blocks with my soul-centered methodology that also incorporates Transformational Neurolinguistic Reprogramming).
But let’s get real. Most of what’s being sold out there is an illusion.
What They’re Not Telling You About Online Courses
There’s a trend in the coaching and online marketing space that’s rooted in selling shortcuts: the “done-for-you” funnel, the “fill-in-the-blank” offer, the “one-size-fits-all” formula.
And now that trend has crept into the world of psychedelic and spiritual entrepreneurship, too. I’ve run ads, I’ve taken courses, I’ve worked with amazing mentors. This isn’t about demonizing any one approach—it’s about truth-telling.
Because year after year, clients come to me feeling disillusioned after sinking thousands into these programs, saying: “I’ve made maybe $200.” “I got a few likes but no sales.” “I don’t understand why it’s not working.”
Why Online Courses Don’t Sell Just Because They Exist
To sell an online course successfully, you need:
- A clearly defined audience
- Messaging that resonates deeply
- Proven offers they want to buy
- A system for visibility and reach (often via ads or content)
Most beginner entrepreneurs are building the roof before laying the foundation. But just like building a house, your business needs to start from the ground up. The Root Chakra of your business.
The Dream of Passive Income Comes with Hidden Costs (That They Don’t Tell You About)
Let’s say you invest in one of those “make gazillions with this online course” -type business coaching programs. The promise you’ll make $10k a month…but what they do NOT tell you is this below–what you’ll need to spend to have those $10K months:
- $25,000-50,000 in the coaching program (FYI, my coaching programs are much less than this)
- $45,000/year in Facebook/Instagram ads
- $15,000/year in a support team
- $5,000-10,000/year ore more in tech stack, apps, etc.
You’re easily looking at $70k–$120k to start. And if your course is $97, you’ll need to sell around 1230 of your course per year just to break even. That may sound easy, but it’s not as easy as you think!
This doesn’t include your time, energy, or emotional capacity to manage the entire system.
What You Actually Need to Build a Soul-Led Business
You need:
- First, clarity on your business (which is the very first step I will help you do!)
- Clarity on who your ideal client is and what they want and need.
- A clear offer that aligns with you AND your ideal client
- Connection with humans—the right audience of above ideal clients.
- Simple, aligned strategies and steps (it is NOT over complicated…it’s the path of least resistance!)
- Step-by-step, staying consistent with each step above…each step leads to more clients and income!
These steps above are exactly what I will walk you through and support you with in my Private Coaching container and my Group Business Coaching Mastermind Program .
Real Story: The Sales Setter That Cost Her Thousands
One client came to me after paying five figures for a “sales setter”—someone who DMs people to get them on calls. She didn’t even have CLARITY around her coaching business, and DEFINITELY NOT enough leads to justify it. She was sold something she didn’t need, before her business was ready for it! Doh!
This isn’t about blame. It’s about discernment. Before investing, ask yourself:
- Is this what I need right now?
- Does this support where I want to be in 6–12 months?
- Am I skipping necessary steps?
The Real Shortcut: Simplicity and Sovereignty
The true shortcut is aligning with your own path and keeping it simple. When you try to copy someone else’s strategy, you lose the power of YOUR own medicine.
That’s why my courses are called things like Your True Path and You Are the Medicine. You are not meant to do business like anyone else.
You are a sovereign human. My role as your coach is not to teach you an illusion of a formula, but it’s to help you get your work and your medicine out there to more people with effective strategies that ALSO align with your heart and soul.
Ready to Grow a Business That Feeds Your Soul?
Explore the different ways to work with me based on where you are right now:
- 🔥 Private 1:1 Coaching » – for high-level expansion, clarity when you’re starting out, or conscious pivots
- 🌀 Group Business Coaching Mastermind » – for newer or evolving spiritual entrepreneurs
- 🌿 VIP Days – VIP Deep Dive » – for quick clarity, focused strategy, and big shifts in a short time
Or browse my free trainings and downloads here.
Your business is your soul’s work. Your path is unique. Your Medicine is needed for These Times.
Let’s build from there.
Lots of love,
Beth
