Some Commonly Held Myths & Mistakes About Websites, Social Media and Having “a Following” for Spiritual and Psychedelic Coaches, Healers, Leaders & Entrepreneurs
Maybe you’re in a space where you want to grow your spiritual or psychedelic business, but you’re feeling defeated about what progress you can make when you don’t have a gazillion followers on social media or a shiny website for your business. Sure, it would be nice and maybe helpful to have those things, but guess what? They’re not required!
I’m here to bust these commonly held myths because you don’t need either one of these to grow your own spiritual coaching, healing, or psychedelic business. Let’s explore the reasons why you don’t need a website or a huge social media following to build your business and the common mistakes people make when they’re starting out.
If you’re new to my work, I’m Beth Weinstein – I’m a Spiritual Business Coach, sometimes known as The Psychedelic Business Coach, and am a serial entrepreneur. I help psychedelic pioneers, coaches, healers, and transformational mentors start and grow their service-centered transformational businesses.
Let’s explore these mistakes and myths so you can stop wasting time and money, and feel better about where you’re at in your business.
Common Myth #1: Believing you absolutely need a website for an online business
Here’s a common scenario I hear from people who are starting up their own coaching or healing business:
“I want to run an online business, I want to help people, and I want to work from anywhere. But I think I need to put up a website, or start building a following on Instagram before any of that can happen.”
If you’ve had a similar thought, you’re not alone. I hear this all the time from people I work with. Maybe you’re one of the many people who had this exact line of thinking during the pandemic when a lot of people were scrambling to start online businesses.
I saw so many of my clients overwhelmed at thinking they needed to have multiple things in order just to begin. I remember telling clients I was working with at the time to not focus on those things, because the reality is you don’t really need a website during the first couple years of your business. And to be honest, you don’t really need a website at all.
I have helped multiple clients of mine grow their businesses without ever having a website. Even for myself with my own business, it took me a couple of years to launch my own website. I was just using a basic one-page “website” I already had from my previous career. You’d be surprised by what you can achieve when you keep things simple.
Common Mistake #2: You don’t have clarity in your business or offerings
One of the biggest mistakes with putting up your website at the very early stages of your business is that you don’t even know what to say. Chances are you won’t know the exact language to use and you won’t know how to explain what it is you’re doing in a way that truly reflects your authority and value.
Your website is not going to convert leads and it’s not going to generate the interest from your people if:
- You’re not clear on what your business even looks like.
- You don’t know the specifics of what you’re offering.
- You don’t know who your ideal client is.
- You don’t know how to communicate what it is that you offer in a strategic way.
Common Mistake #3: You don’t know what sets you apart
Let’s say you’re an energy healer or a life coach. If a person goes onto a search engine and types in “energy healer” or “life coach”, they’ll get hundreds and hundreds of pages with results of people who are energy healers and life coaches. How are you going to stand out from the thousands of other energy healers and life coaches out there? This is when your unique selling point comes into play.
You need to understand what makes you stand out. That is an art form in itself.
It usually takes a few years to build up the ability to be found on the first few pages of search engines, so why would you rely on a method that’s like finding a needle in a haystack? There are many other ways to build your business without having to rely on a website and how it performs in searches.
Common Mistake #4: You’re overcomplicating it!
I really hate to see people spend money on something like a Squarespace website when they don’t even have clarity around their messaging and offers. And additionally, Squarespace isn’t the best thing that you can use for your website in my opinion. I pretty much tell people never to pay for Squarespace, unless you’re a locally owned restaurant, or maybe a local photographer, or any other very localized business, meaning you see people in person.
But besides that, I’d say don’t bother with Squarespace. It’s not good for the long-term growth of your business. I also don’t recommend Wix or Weebly. It would be better for you to pay someone to build you a website or do it yourself if you’re really set on having even just a single-page website. At the end of the day, all you really need is a contact method.
If you’ve been following me a while, you know I often speak about “the path of least resistance”. You do NOT need to overcomplicate this.
The most important piece of advice here is this: Have a clear and simple way for potential clients to book a call with you.
I encourage you to get creative and not feel forced to spend any money when you just need a basic contact method to get started. I give advice on this and more in my 1-1 Private Coaching Programs and my Group Mastermind Program so you have a quicker and easier way to build your business.
During the process, you start to discover the clarity and the messaging around your business so that you can effectively communicate your services and attract the right clients.
Common Myth #5: You think you need lots of followers
I personally love social media, and I encourage people to use it because it’s available, it’s free, and it works. But it is not necessary. For social media, it’s not about the vanity numbers – it’s about the quality of your content. This value applies to everything else you do. So it’s not about simply putting up a website or a few random social posts and hoping things take off.
It’s NOT about quantity, it’s about quality. It’s NOT the number of followers, it’s about knowing exactly how to speak to the kind of people you want to work with most.
When you build your little group of fans, your tribe, that’s all you need. So there are 8 billion people on this planet – you only need a handful of of those people to buy into what you’re selling to build a six-figure business.
With the methods I teach about how to structure your business, you’ll only need as little as 10 people. So if you only need this small group of people out of the 8 billion people that live on planet Earth, why are you worried about having 20,000 followers or 50,000 likes?
It’s not about how many likes and followers you can get. It’s about the alignment and quality of the people who follow you.
Social media numbers are just numbers. Large social media followings does not mean you’ll make more money in your coaching or healing business. Numbers are an illusion.
I remember a client of mine who was in my group mastermind over a year ago. At the time she had about 600 Facebook friends and maybe 450 Instagram followers. With the right approach to providing quality content, she was able to build her business so quickly that she quit her job soon after joining my program.
It was interesting because she barely did any traditional marketing. Instead, she focused on building quality connections with other humans. She created messaging that resonated with her audience in order to share her unique medicine.
Ultimately, it’s not about the numbers. The numbers game is an illusion that our ego buys into. By focusing on this numeric validation, we’re engaging with a very primal desire (and core wound!) of wanting to be liked.
But you have to remember this: You don’t know how many people are seeing your posts without liking them.
You do not know how many people are engaging with your content but not actually commenting. You can view some analytics, sure, but they just tell you how many people have clicked, liked, or commented on what you share, not how many people are silently observing and listening to what you say.
So it’s very possible for you to write something and have zero people comment, but actually have 500 people see it. Some of your quiet fans may end up watching you over the years and one day come out of the woodwork saying,
“You know, I’ve been reading your posts for the last few years. I really resonate with what you’re saying. Can I learn more about what you offer? I haven’t been ready to work with you before, but I think it’s time I book a call.”
This happens all the time. I’ve had it happen multiple times in my own business, as well as with the clients I coach. Social media is a great tool for this, but you need to set up a solid framework first.
I had my first +$200,000 year (which was over $220K to be exact) with about 2000 Instagram followers, not many Facebook page followers, and a few thousand Facebook friends.
The most foundational piece of this framework involves getting clear about your messaging so that you know exactly how to speak to the kind of people you’re trying to attract. And then it just becomes a deep connection game, not a numbers game.
It’s not about having a beautiful website. It’s not about the pretty photos. It’s about being connected to others, building trust, and having meaningful conversations.
Your people want to know about Your Unique Medicine…
I always joke with the people in my programs that you can find clients anywhere — your potential clients are even in a grocery store checkout line!
I know this because I have come very close to getting a client that way. While waiting in line, someone asked me what I do. I explained to them using the language that I know attracts my ideal client.
I didn’t tell them I was a spiritual business coach. I told them how I help people.
That is the key.
And through this, both the woman working at the checkout and the customer were interested in what I offer, and they’ve both stayed in touch with me. One of them in particular has explored the idea of working with me a few times.
So it’s important to remember that there are opportunities to connect with people everywhere. It’s not just about having the perfect website or being huge on social media. There’s an energy and connection that comes from speaking from the heart and attracting the right people.
I really believe in the power of radiating what’s coming from your heart to attract others. It does take work and involves learning the process that I teach that helps you get your messaging down so that you know exactly what to say when you’re in the checkout line or when you meet someone at a psychedelic ceremony and they ask what you do.
When you want to post something on social media and you don’t know what to write, you can fall back on your understanding of how to communicate to your people clearly. You want to speak in a way that appeals to the exact kind of people that are interested in your work. That’s all you need.
Clarity to clients
If you’re stuck feeling like no one’s interested in your offers, no one wants to book a call with you, and no one wants to buy your programs, well I can tell you why. You have to learn on a soul-level, how to communicate clearly, effectively, and in your own unique, authentic way.
I did a whole podcast episode on How to Get Clarity on Your Business Ideas. I also teach the first steps for getting clarity inside of all of my business coaching programs. It’s not an overnight process. It’s a very deep, soul-level process…. But it works!
Save yourself the money and the energy of putting up a website thinking that this is the only way you’re going to get clients. And save yourself the worry and the comparison fatigue from caring too much about how many followers other people have and how successful they might be.
In case you need the reminder: Just because someone has a massive amount of followers doesn’t mean their business is huge and thriving. Avoid getting caught up in that illusion and focus instead on nurturing quality connections and radiating your truth.
Avoid all the frustration and money that you would spend doing it all wrong and just know that there is a better, easier, faster, zero-cost way of growing your beautiful medicine based business.
Remember you carry your own unique medicine and your medicine is what we need for these times.
If you want to learn more about this, I encourage you to check out my free trainings here:
3 Steps to Start & Grow a Transformational Coaching, Healing, Spiritual, or Psychedelic Business!